WannaleadWhat Wannalead campaigns actually get
Every LinkedIn campaign run by our customers, pooled and anonymised, next to what the market publishes.
| Metric |  WANNALEAD* | Market | Source |
|---|---|---|---|
| Invitation acceptance | 39% | 23.9%×1.6 | HeyReach, 96,051 campaigns |
| Invitation acceptance | 39% | 29.6%×1.3 | Expandi, State of LinkedIn Outreach 2026 |
| LinkedIn reply rate | 23.6% | 14.5%×1.6 | lemlist, Outbound Report 2026 |
*As of Nov 2026, based on 11k+ invitations sent
From invitation to reply
- 39% accept
- first message sent
- 23.6% reply