Guide

How to find lookalike profiles and companies on LinkedIn

Last updated

The short answer

Give your agent a handful of reference profiles or companies, usually your best customers, and ask it to find lookalikes. With Wannalead it reads LinkedIn live, returns similar people or companies, and can add signals such as recent job changes, hiring or posts so you know who to contact first.

Why lookalikes beat filters

A filter search returns exactly what you managed to describe: job title, industry, headcount. A lookalike search starts from people you already know are a fit and finds those who resemble them, including the ones your filters would have missed.

How to run it

Pick five to ten reference accounts that are clearly good customers, not just big logos. Ask for lookalike companies first, then the decision-makers at each, and say which roles count.

Prompt

Take my 10 best customers, find lookalike companies, and pull the decision-makers at each.

Add signals to rank the list

A long lookalike list is only useful once it's sorted. Ask the agent to flag people who changed jobs recently, companies that are hiring for the role your product helps, and people who posted about the problem you solve.

  • Job changes: new leaders review their tools in their first months.
  • Hiring: an open role often means a budget and a pain.
  • Posts and comments: people telling you what they care about.

Questions and answers

Can it find lookalike people, not only companies?
Yes. Wannalead has lookalike endpoints for both profiles and companies.

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